Insights

As e-commerce continues to expand globally and digital platforms transform the way people shop, it is interesting to take a closer look at how consumers in Saudi Arabia shop online, as the country's digital economy rapidly grows.

According to our recent survey conducted among Saudi residents, Saudi Arabia's consumers have a strong appetite for shopping, as 8 out of 10 people claim that they are into shopping (77%), with half (50%) being ’very interested’ in shopping.

As Football stands out as one of the most beloved sports in the region, a survey was conducted among Saudi residents who are interested in football to understand their attitudes and behaviors towards big football tournaments. Interviewed people were categorized into 4 different groups.

In recent years, Saudi Arabia has seen a surge in events and entertainment options, offering citizens exciting activities to enjoy across the Kingdom.

In recent years, the gaming industry has seen explosive growth worldwide, and Saudi Arabia seems to be no exception.

As the skincare market experiences significant growth worldwide, with an increasing focus on healthier skin and rising awareness of skincare practices, we delved into the Saudi market to understand the unique needs and preferences of Saudi women.  

Our recent survey, launched in February 2024 on our panel ‘ArabViews’, reveals an exciting landscape where Saudis are embracing their homeland with enthusiasm, exploring both cultural and natural treasures.